Athleisure is the name given to a range of sportswear that is worn from the gym to the coffee shop or from work to workout. The CEO of Nike, Marc Parker, says ‘leggings are the new denim’ as leggings sales eat into the jeans market. Upmarket sports retailer JD put their 21% increase down to the growth in the athleisure market. A recent Vogue article gave readers its 5 golden rules on how to wear the new trend garments saying ‘it is totally acceptable to wear Athleisure all day’. There is no hint the trend will slow down.
Zeon launched its own Athleisure range (ZeonGYM) early 2016. This is our most technically advanced range featuring pro fit (fitted) garments, technical fabrics, mesh venting, storage pockets and reflective branding. Our unique spin is that clubs can order garments in their club colours.
We are seeing traditional teamwear sports taking aspects of the range and using it to complement exsisting playing and training products. Running clubs are totally revamping top the range. Gym owners are using the new gear as staff uniform. See the new range online